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About Us
Learn Our Story. Meet Our Team. Build Your Legacy.
Our Story
For Athletes, By Athletes
Our Beginning
In 2021, faced with mixed experiences with professional agencies and navigating the uncharted territory of the inaugural year of name, image, and likeness (NIL), Sean Clifford, founder of Limitless NIL and quarterback for the Green Bay Packers, set out to establish an agency for athletes by athletes. Throughout Clifford’s senior season as Penn State’s starting quarterback, his creativity, passion, and involvement in NIL led him to mentor student athletes in this evolving landscape of college athletics.
Industry Leaders
Notably, Limitless is the first agency founded by a student-athlete to assist others with NIL opportunities. When Limitless officially launched in April of 2022, Sean and his brother Liam, co-founder of Limitless, became the leading voice for student-athletes. The duo’s relationship allows the company to be at the forefront of the industry.
What We Do
Limitless has inked deals with hundreds of brands, ranging in size from Harpers in our founder's home of State College, Pennsylvania, to nationally recognized brands like Raising Cane's. Our mission is to empower the athlete-influencer and deliver cutting edge marketing tools and tactics.
Team Group Holdings
In early 2023, Limitless joined Team Group Holdings to create a full-service suite for athletes and brands with Strategic Sports Marketing (Pro Sports Marketing), Sports Vault (Sports Memorabilia Outfitter), and Studio One (Creative Suite Studio) — the next step in ensuring Limitless partners have access to a comprehensive range of services. Our team comprised of former student-athletes and seasoned professionals with extensive NIL marketing experience allows us to understand the needs of athletes, brands, and athletic departments alike.
Our Core Values
We go above and beyond for our customers,
making sure their needs are not just met, but exceeded every step of the way.
Customer
Obsession
We're fueled by our love for
innovation, constantly pushing boundaries
and thinking outside the box.
Passion for
Creation
Our focus is on doing things the
right way, with precision and efficiency
driving every move.
Commitment to
Operational Excellence
We make decisions today that
set us up for sustainable
success in the future.
Long-term
Thinking
Discover the Foundation of Our Culture
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